Cas client
Zoover

One of the Netherlands' leading travel inspiration and travel review platforms

The Problem

Zoover had built something valuable: millions of verified Dutch reviews, extensive editorial content, a wide range of destinations, and live pricing data. But the richness of their platform had become a challenge.

Travelers expected personalized answers instantly, but navigating through traditional search and filters wasn't cutting it anymore and the journey from inspiration to booking was getting too complex.

The team knew they were sitting on an incredible ecosystem of content and data
- they just needed a better way to help users access it.

Why Maya?

What sold them was Maya's travel-specific expertise and the ability to integrate seamlessly into their existing platform without disrupting the user experience. Rather than forcing travelers to search endlessly, Vera lets them simply ask and get personalized holiday suggestions in seconds.

Powered by Maya, Zoover created "Vera,"
an AI agentic assistant that could bring together everything that made their platform valuable:

  • Millions of verified Dutch reviews
  • Zoover's editorial and blog content
  • Real-time pricing and availability
  • The ability to understand traveler intent and context

‍What Zoover has to say about Maya

"Maya isn't a generic chatbot, it's an AI tool built specifically for our industry, travel.

Maya's deep travel expertise made all the difference.
Vera - powered by Maya allows us to guide travelers faster to the right holiday, using the full power of our reviews, content, and live data.

Vera has become a core pillar of our platform strategy. The results speak for themselves."

Reinoud Koot, CCO @ Zoover

Results

Once Vera had been integrated natively into Zoover's platform and trained on their proprietary data, the impact was immediate and measurable. Travelers who interact with Vera convert at 3-5x higher rates than those who don't.


Beyond conversion, Vera has:

  • Created a faster path from search to relevant offers
  • Increased engagement with accommodations and deals
  • Aligned traveler intent with available inventory more effectively
  • Freed up the team from repetitive questions - with about 50% of queries being knowledge-related, Vera handles these instantly so staff can focus on complex bookings and customer care

Vera doesn't just inform travelers, it actively converts inspiration into bookings. It works because real traveler reviews build trust. Live availability ensures commercial relevance. And Maya understands intent, not just keywords, making the experience feel helpful, personal, and human.