Custom individual and guided group travel to the Nordic countries.
Noorderhuis wanted to tackle two key challenges on their website:
Despite having plenty of information online, visitors struggled to find what they needed—and calls-to-action weren’t converting as expected.
Noorderhuis chose Maya for its human approach to AI:
They were initially unsure whether their audience was ready for a conversational AI. But what they found was that those who wanted to use it, did—and they converted better.
Nanoek – powered by Maya – now guides potential travellers to their perfect trip faster, answers key questions, and connects them with a Noorderhuis expert who already understands their needs. This has removed friction in the customer journey and made it easier for visitors to convert into leads.
After deploying their branded conversational agent, powered by Maya, Noorderhuis measured a 50% increase in website engagement, as travellers gained a low-friction alternative to filter-based searches.
Maya has certainly allowed us to more effectively connect with our target audience.
Thanks to the fluid nature of the conversation, it's far easier for potential travellers to find the information they're looking for, and it has enabled us to effectively lower the barrier for customers to get in touch with us.
The implementation was remarkably smooth, and we really appreciated the team’s dynamic approach, quick responses, and willingness to think along with us.
They consistently aligned with our goals, and we’re already seeing real improvements in customer engagement.
By making specialised content more accessible and lowering the barrier to contact, Noorderhuis is now engaging the right visitors and converting them more efficiently.
Talk to the team building conversational AI agents for over 100 travel brands. Thirty minutes, no pitch, no cost.
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