Frenchly: Trusted Answers from 15 Years of Content

The Problem

After 15 years of publishing, Frenchly had built up a rich archive of travel articles and cultural insights—but much of it was underutilised. Readers struggled to find older content, search was clunky, and engagement was dropping.

As a subscription-based business, Frenchly needed a way to:

Surface valuable, existing content
Increase engagement
Strengthen relationships with its Francophile audience

They had tried an AI tool before—but were burned by poor performance, hallucinated answers, and unreliable responses.

Why Maya?

Frenchly chose Maya for one key reason: trust.

Where other tools hallucinated answers or required extensive training, Maya self-learnt on Frenchly’s own content—delivering accurate, brand-aligned responses, without compromise.

Maya’s deep travel focus also made it a natural fit, as Frenchly was pivoting more towards tourism and trip planning in France.

Results

Le Chat – powered by Maya – now acts as an intelligent layer across Frenchly’s entire archive, answering reader questions and directing them to relevant, high-quality content—no matter how old.

In just a few months:

Readers are staying longer and finding what they need
Engagement has noticeably increased
The risk of hallucinations has been eliminated (Le Chat only uses Frenchly’s own articles)
The system simply says “I don’t know” when a topic hasn’t been covered

What Frenchly has to say about Maya

The results have been quite impressive. The answers are concise, accurate, and based only on our own content just as we wanted. If there’s no answer, the system is honest about it, which is crucial.
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We’ve had a great experience with the team. They were extremely fast, responsive, and really helped us define what we needed, even when our initial brief was vague.

Maya delivered exactly what we hoped for and maybe more.

Because Maya is trained only on Frenchly’s content, hallucinations are avoided entirely—making the experience both useful and brand-safe.

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